How is Headless Commerce different from Headless & PWA on your site?

Headless Commerce is the e-commerce mega-menu path: catalog, cart, checkout, inventory truth, and order APIs with a custom storefront layer. Headless & PWA focuses on CMS-driven marketing sites and installable progressive web apps. We reuse Next.js, Sanity, and service-worker patterns where they help — but ownership here is sellable commerce, not brochure content alone.

Which commerce backends do you connect?

Shopify Storefront API and Hydrogen, Magento GraphQL, commercetools, and custom Node/GraphQL commerce layers. We pick the engine from catalog complexity, markets, and your ops team — not a single vendor default.

Do you use Next.js or Shopify Hydrogen?

Both. Next.js fits multi-brand and CMS-heavy composable stacks with Vercel delivery. Hydrogen shines when you are deep in Shopify’s Storefront API and want Oxygen-native patterns. We recommend based on team skills and where checkout lives.

How do Sanity or Contentful fit with commerce?

CMS owns stories, landing pages, and merchandising modules; the commerce API owns SKUs, price, and inventory. We stitch references so editors compose pages without breaking stock truth — search (Algolia) stays wired to the same catalog contract.

Can one headless stack power web, app, and POS?

Yes — that is the point of API layers. Web and PWA share the storefront GraphQL; mobile apps and POS consume the same catalog and cart contracts with channel-specific UX.

How do you keep Core Web Vitals strong on a headless shop?

SSR/SSG for crawlable shells, edge caching on Vercel or equivalent, image CDNs, deferred non-critical commerce widgets, and load tests on PDP and checkout paths before campaign peaks.

Composable · API-first · Multi-channel

Composable storefronts
on commerce APIs.

Zupitrix builds headless commerce experiences that own conversion UX on the frontend while Shopify Storefront API, Magento GraphQL, commercetools, or custom engines own catalog, cart, and orders. Next.js and Hydrogen storefronts, Sanity or Contentful merchandising, Algolia search, and PWA shells — assembled as API layers, not a locked theme. Distinct from our Headless & PWA marketing practice: this path is for sellable catalog, checkout, and multi-channel commerce.

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Next.js / Hydrogen
Storefront API
GraphQL engines
CWV-first

<2sTarget LCP on PDP shells

APICommerce decoupled from UI

3+Channels on one catalog

CMSEditorial without redeploys

Architecture

Why brands go headless

Decouple experience from engines so UX, content, and catalog can evolve on different clocks — without forking themes or rewriting every channel client.

Server and network infrastructure representing commerce API layers

ExperienceNext.js / Hydrogen UI, design system, routing, and Core Web Vitals budgets.
BFF / GraphQLAggregates catalog, cart, content, and personalization into one typed contract.
Commerce engineShopify, Magento, commercetools, or custom — inventory, price, orders.
Content & searchSanity/Contentful modules plus Algolia merchandising rules.

UX without theme ceilings

Ship conversion experiments, brand motion, and PDP storytelling that monolithic themes cannot express — without forking liquid or layout XML.

Swap engines, keep the front

Stabilize the storefront GraphQL contract so backend migrations do not rewrite every pixel or break multi-channel clients.

One catalog, many surfaces

Web, app, kiosk, and POS share SKU, price, and cart truth through the same commerce APIs.

Editorial velocity

CMS campaign modules land without waiting on a full commerce deploy — stock and price stay authoritative on the engine.

Experience layer

Own storefront UX — keep commerce APIs stable

Your brand owns discovery, PDP storytelling, and checkout feel. Shopify, Magento, or commercetools keep inventory and orders honest — the theme never owns your conversion path.

PLP → PDP ownership

Filters, media galleries, and social proof designed for your brand — not the theme’s defaults.

Cart & checkout UX

Guest flows, wallets, and error recovery while PCI stays with the processor and engine.

Design system

Tokens and components shared across marketing modules and shop routes for coherent motion.

A/B without theme forks

Experiment at the experience layer against stable commerce APIs and feature flags.

Analytics and storefront dashboard for headless commerce UX

Engines

Commerce APIs & engines

GraphQL-first integrations for Shopify Storefront API, Magento, commercetools, and custom BFFs — so the storefront stays swappable from the engine.

storefront.graphqlPOST · 42ms

query Product($handle: String!) {
  product(handle: $handle) {
    title
    priceRange { minVariantPrice { amount } }
    availableForSale
  }
}

Developer coding commerce API integrations

Hydrogen-ready

Shopify Storefront API

Headless catalog, cart, and customer APIs with Hydrogen or Next.js Storefront clients.

Enterprise catalog

Magento GraphQL

Complex attributes, B2B pricing hooks, and GraphQL storefront queries at scale.

Composable MACH

commercetools

API-first commerce for multi-brand and multi-region catalogs without theme lock-in.

Your engine

Custom GraphQL

Node/TypeScript BFF over ERP or legacy platforms when SaaS is not the fit.

Channels

Multi-channel experiences

One catalog contract — web, app/PWA, and POS surfaces with channel-fit UX and shared cart truth.

Multi-device commerce and social shopping channels

Core Web Vitals

Performance budgets that survive Black Friday

Edge-cached shells, deferred widgets, and image pipelines so LCP and INP stay green when traffic spikes — measured on real PDP and checkout paths.

98PerformanceEdge + ISR

100AccessibilitySemantics first

100Best PracticesSecure headers

100SEOSSR metadata

Developer workstation focused on performance optimization

Content & launch

Editorial velocity + a clear launch path

Editors

Sanity & Contentful

Landing modules, lookbooks, and campaign blocks published by merchandisers — referenced to live SKUs so stock never lies on a hero.

Structured content models
Preview on staging fronts
Campaign calendars without deploys

Engineers

Composable delivery

Typed API clients, CI for storefront and BFF, and observability on cart and checkout latency before peaks.

Contract tests on GraphQL
Feature flags for UX
Peak-traffic load plans

Content editors collaborating on digital merchandising

Developer launching a composable commerce storefront

Architecture map

Channels, engines, CMS, search, and ownership boundaries.

API contracts

Catalog, cart, checkout, and content schemas locked and typed.

Storefront MVP

PLP, PDP, cart, and pay path on real commerce data.

CWV & load

Lighthouse budgets and peak-sale drills on PDP and checkout.

Go-live

Cutover, redirects, analytics, and rollback plan.

Stack & tooling

Technologies Zupitrix uses for headless commerce

Real storefront, commerce API, CMS, delivery, and search tools — composed so UX stays yours and catalog truth stays on the engine.

Storefront

Next.js

SSR/SSG shells, App Router patterns, and edge-ready PDP delivery.

React

Component systems and interactive cart UX shared across channels.

Commerce

Shopify

Storefront API and Hydrogen for catalog, cart, and customer flows.

API

GraphQL

Typed commerce and BFF contracts for Magento, commercetools, and custom engines.

CMS

Sanity

Structured merchandising modules referenced to live SKUs — Contentful when preferred.

Delivery

Vercel

Edge caching, preview deploys, and Core Web Vitals–friendly shipping.

Language

TypeScript

Typed storefront clients, cart state, and GraphQL codegen across the stack.

Algolia

Faceted catalog search and merchandising rules on the same product index.

Zupitrix role

Composable commerce architecture you can operate

Zupitrix owns the headless stack end to end: composable architecture, storefront UX, commerce API integration, multi-channel clients, and Core Web Vitals budgets. We keep marketing CMS and sellable catalog boundaries clear — so this practice stays distinct from our Headless & PWA web service.

Composable architecture maps — experience, BFF, engine, CMS, search
Storefront UX ownership on Next.js / Hydrogen with conversion focus
Shopify Storefront API, Magento GraphQL, commercetools, or custom BFF
Multi-channel web, PWA, and POS on one catalog contract
Core Web Vitals, edge delivery, and peak-sale load plans

Customer shopping on a phone — the commerce experience headless storefronts power

FAQ

Questions about headless commerce

Keep exploring

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Composable storefrontson commerce APIs.