When does headless make sense vs a traditional CMS site?

Choose headless when you need one content API for web, app, and kiosk; custom UX that themes cannot express; or multi-brand frontends on shared content. Stay coupled when a single marketing site and editor simplicity matter more than channel flexibility. We scope the content model first so you do not pay for headless complexity you will not use.

What is a PWA and do we need one?

A progressive web app can be installed to the home screen, work offline or on flaky networks, and send push notifications — without App Store friction. It fits field teams, returning shoppers, and content products where re-engagement matters. Not every marketing site needs a service worker; we recommend PWAs when the offline or install story is real.

Which headless CMS do you work with?

Sanity, Contentful, Strapi, Hygraph, and custom Node APIs depending on editorial workflow and budget. Commerce often sits on Shopify Hydrogen, commercetools, or a custom GraphQL layer. Stack choice follows your editors and channels, not a single vendor preference.

Can you keep SEO strong on a headless site?

Yes — that is why we default to Next.js with SSR/SSG, metadata APIs, sitemaps, and structured data. Headless fails SEO when everything is client-rendered; we treat crawlability as an architecture requirement, not a plugin afterthought.

How long does a headless or PWA build take?

A focused marketing headless site typically lands in 6–10 weeks. A commerce-connected PWA or multi-channel content platform runs longer with phased releases. We lock timeline after content model and integration scope are defined.

Headless & PWA

Frontends that feel native,
backends that stay flexible

We build headless sites and progressive web apps on Next.js and modern CMSs — fast first paint, offline resilience, and content teams that publish without waiting on deploys.

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CMS / Commerce

Sanity · Contentful · Shopify

API / BFF

GraphQL · REST · webhooks

Next.js shell

SSR · SSG · ISR

Edge + PWA

CDN · SW · install

<1sTarget LCP on marketing shells

API-firstCMS and commerce backends

PWAInstall, offline, push-ready

100%Repo & CMS ownership

Architecture

Four layers that keep headless honest

Experience, APIs, edge, and ops — drawn as a blueprint so every channel shares one content contract.

Experience layer

Next.js (or similar) owns routing, design system, and Core Web Vitals — freer than a theme, still editor-friendly.

Content & commerce APIs

CMS, catalog, and auth expose stable contracts so web, mobile, and future channels share one source of truth.

Edge & offline

CDN caching, ISR, and service workers keep the shell instant and critical flows usable when the network drops.

Ops & preview

Preview environments, role-based publishing, and CI/CD so content ships without hero-deploy risk.

What we build

Headless and PWA engineering, end to end

01Frontend

Headless Next.js sites

App Router, server components, and design systems wired to your CMS — marketing and product UX in one codebase.

SSR / SSG / ISR
Design system components
Preview + draft modes

02CMS

Content modeling

Schemas editors understand: pages, modules, localization, and guardrails so layouts stay on-brand.

Sanity, Contentful, Strapi
Localization & scheduling
Modular page builder blocks

03PWA

Installable PWAs

Manifests, service workers, offline shells, and optional push — app-like without store review cycles.

Add to home screen
Offline caching strategies
Background sync where useful

04Commerce

Headless storefronts

Decouple checkout UX from the commerce engine so merchandising and conversion experiments move faster.

Shopify Hydrogen / Storefront API
Custom GraphQL BFF
Cart and checkout UX

05Performance

Edge delivery

Image pipelines, font strategy, and CDN rules tuned so headless does not mean heavier JS.

Image CDN & AVIF/WebP
Bundle budgets
Core Web Vitals gates

06Security

Auth & preview

SSO for editors, signed preview links, and API keys that never leak into the public bundle.

Editor SSO
Tokenized previews
Hardened API gateways

Progressive web apps

App-like without the store friction

Add to home screen

Manifest, icons, and splash so the product feels installed — without App Store review.

Offline shell

Cached routes and assets keep critical flows usable when the network drops mid-task.

Push & re-engage

Optional notifications for back-in-stock, job updates, or content drops your users opted into.

Where it pays off

Installable, offline-ready experiences

Offline field tools

Technicians and sales reps open checklists and catalogs when cellular is gone — sync when they are back.

Returning shoppers

Installed PWA icons, cached collections, and push for back-in-stock without forcing a native app.

Multi-brand sites

One content platform, many branded frontends — shared modules, distinct design systems.

Kiosk & partner portals

Same APIs power web, in-store screens, and partner embeds without duplicating CMS work.

Technology

Stacks we wire for headless & PWA

Real logos for frameworks, CMSs, and edge platforms — chosen for editors and channels, not a default vendor.

Next.js
React
TypeScript
Vercel
Tailwind
GraphQL

Content & commerce sources

Sanity
Contentful
Strapi
Shopify
GraphQL
PostgreSQL

Choose deliberately

Coupled, headless, or headless + PWA

Coupled CMS theme

Fastest for simple sites
Theme limits UX
Harder multi-channel

Headless

Custom UX freedom
Shared content API
Needs frontend discipline

Headless + PWA

Install & offline
Strong re-engagement
Best when usage is repeat

Featured work

Shells that ship across channels

3×Sites, one CMS

Sanity · Next.js

Multi-brand content platform

One content graph powering three branded marketing sites with shared modules and distinct design systems.

OfflineCore workflows

Next.js · Service worker

Field-ops PWA

Installable checklist app with offline sync for technicians on unreliable cellular networks.

+22%Mobile conversion

Hydrogen · Storefront API

Headless storefront

Custom PDP and checkout UX on Shopify data — merchandising experiments without theme lock-in.

Why Zupitrix

Headless done with discipline

Architecture before themes

We model content and channels first, then pick CMS and rendering — so you do not rebuild in year two.

SEO is non-negotiable

SSR/SSG, metadata, and sitemaps ship with the shell. Headless never means an empty client root.

Editors stay fast

Preview, draft mode, and modular blocks so marketing publishes without waiting on a deploy train.

PWA only when it earns it

Install and offline when usage is repeat or field-based — not a service worker for decoration.

Channel & content map

Where content lives today, who edits it, and which surfaces need the same API.

Architecture spike

CMS choice, rendering strategy, caching, and PWA scope with a thin vertical slice.

Build the shell

Design system, page types, preview, and Core Web Vitals budgets enforced in CI.

Harden & hand over

Offline strategies, monitoring, editor training, and docs for the next channel.

FAQ

Questions about headless & PWA development

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Frontends that feel native,backends that stay flexible