What is included in a brand identity engagement?

Strategy workshops, logo exploration and final mark, lockup rules, type and color systems, voice principles, application examples, and a brand book (Figma + PDF). We also define do/don’t usage so marketing and product stay aligned.

Do you redesign existing brands or only create new ones?

Both. For established brands we evolve marks and systems carefully — preserving equity where it matters. For startups we build from positioning outward so the identity supports product and go-to-market from day one.

How does brand identity connect to product UI?

We design tokens and application rules that map into design systems and product screens — not just a logo on a white page. Spacing, type scale, and color roles are specified for digital use from the start.

How long does a brand identity project take?

A focused identity sprint is typically 4–8 weeks depending on stakeholder rounds and how many applications you need. We sequence mark and core system first, then expand into collateral and UI samples.

Will you deliver files our team can actually use?

Yes — SVG/PDF logo kits, font pairing guidance, hex/RGB/token values, and clear lockup spacing. Optional Figma library so product designers inherit the system without reinterpretation.

Brand identity

Identity systems that read as one brand

We design logos, type, color, and voice as a living brand book — so product UI, marketing, and sales collateral stay coherent without constant reinvention.

Start Project See the rollout

Logo lockups
Type & color
Voice principles

Brand health

What a finished system measures

Identity work is scored on consistency, accessibility, asset coverage, and voice — not on how many moodboards we produced.

Token adoption98%

UI elements bound to tokens rather than hardcoded hex values.

Contrast complianceAA+

Passes WCAG 2.1 AA contrast check across dark & light modes.

Asset coverage100%

Vector lockups and formats ready for print, web, app icons & social.

Voice consistency4.9/5

Evaluated across landing pages, error states, and pitch decks.

Color fields

Palette with roles, not decoration

Each field ships with usage share, RGB, and contrast pairs — so product and marketing pull the same ink.

Ink

#0B146411, 20, 100

Primary text & marks

Usage 60% UI text
Contrast 14.2:1 vs white

Signal Blue

#2338F035, 56, 240

Actions & emphasis

Usage 15% accents
Contrast 4.6:1 vs white

Deep Navy

#0C143812, 20, 56

Hero fields & night UI

Usage 15% dark surfaces
Contrast 16.1:1 vs white

Sky Wash

#F0F4FF240, 244, 255

Soft surfaces

Usage 5% cards/callouts
Contrast 12.8:1 vs ink

Studio Wash

#F5F7FA245, 247, 250

Page background

Usage 4% canvas
Contrast 13.9:1 vs ink

Paper

#FFFFFF255, 255, 255

Cards & specimens

Usage 1% highlights
Contrast 14.2:1 vs ink

Type system

Specimens that set the hierarchy

Display

Zupitrix

Weight: 700
Size: 48px / 1.1
Track: -0.02em

Expressive headlines · tracking tight

Title

Identity specimen

Weight: 600
Size: 28px / 1.25
Track: -0.01em

Section titles · product chrome

Body

Clarity over decoration. Every glyph earns its place.

Weight: 400
Size: 16px / 1.6
Track: normal

16–18px · 1.6 leading

Caption

LOCKUP · CLEARSPACE · MINIMUM SIZE

Weight: 500
Size: 13px / 1.4
Track: +0.05em

Labels · specs · microcopy

Logo lockups

Clearspace, minimum size, approved configs

Primary horizontal

Nav · docs · decks

Clearspace: 1x height
Min size: 120px

Default lockup with clearspace = x-height

Stacked mark

Mobile · avatars · app icon

Clearspace: 1.5x height
Min size: 32px

Centered stack; never squash

Monochrome

Emboss · print · dark fields

Clearspace: 1x height
Min size: 100px

Single-ink and reverse versions

Wordmark only

Dense UI · footers

Clearspace: 0.75x height
Min size: 80px

When the icon is already present nearby

In the studio

How identity work actually looks

Discovery & Audit

We map your existing visual touchpoints to identify friction and inconsistency.

Mark Exploration

Vectors engineered for legibility across 16px favicon up to billboards.

System Handoff

Figma tokens and CSS variables packaged for instant developer adoption.

Voice principles

Rewrite the line until it sounds like you

Principles become useful when you can see the before and after on real surfaces.

Hero value proposition

Avoid

We leverage cutting-edge synergetic solutions to revolutionize digital experiences.

Prefer

We design clear visual systems so your web app and marketing speak the same brand language.

Error message / Microcopy

Avoid

Error 500: Unexpected system failure occurred. Operation aborted.

Prefer

We couldn’t save your changes. Your draft is stored locally — retry in a moment.

CTA button text

Avoid

Submit Now / Click Here

Prefer

Start Brand Sprint

Applications

Identity in the wild

Dashboard product UI with design system components

01 / UI Tokens

Product UI chrome

Nav, buttons, and empty states inherit tokens — not improvised palettes.

02 / Collateral

Pitch decks

Slide masters that keep the mark and type hierarchy intact under pressure.

03 / Campaigns

Social & ads

Crop-safe lockups and safe zones for stories, feed, and paid units.

04 / Print

Stationery & docs

Letterhead, proposals, and PDF templates with production-ready margins.

05 / Merch

Packaging & merch

Simplified marks for embroidery, labels, and limited-run objects.

Deliverables kit

What lands in your hands

Formats your brand, product, and marketing teams can open on day one — no reinterpretation required.

AssetFormatsVolumeOwner

Master Logo KitSVG / EPS / PNG / PDF12 filesBrand & Product

Type Specimen & TokensFigma / CSS / JSON1 systemEngineering

Color Palette MatrixASE / Hex / RGB / Tokens6 rolesDesign & Dev

Brand Guidelines BookFigma & Interactive PDF45 pagesMarketing

Social & Deck TemplatesFigma / PPTX / Keynote15 templatesSales & Ops

Outcomes

The numbers teams feel after launch

Faster UI shipping

Designers drag components from Figma; engineers use matching CSS tokens.

100%

Brand consistency

Zero rogue colors or off-brand fonts across product screens and marketing.

60%

Design QA reduced

Fewer back-and-forth reviews because token constraints are built into code.

A brand identity isn’t just a pretty mark — it’s the structural foundation for every interface, deck, and customer touchpoint your team creates.
Zupitrix Brand Studio Direction

Rollout

From mark to living system

01
Position & audit
Clarify audience, competitors, and equity to keep — then map where the current identity breaks.
02
Mark exploration
Directed concepts with rationale, not endless moodboards. Stakeholder rounds stay structured.
03
System build
Type, color, lockups, voice, and digital tokens assembled into a usable brand book.
04
Apply & handoff
Priority applications shipped first; Figma/PDF kits and usage training for your team.

FAQ

Questions about brand identity

Keep exploring

Get In Touch

Let's build something amazing together. Contact us to discuss your project and see how we can help bring your vision to life.

New project inquiry

Start project.
We'd love to help.

Fill in the form and we'll respond within one business day — personally, not with a template.

Identity systems that read as one brand

What a finished system measures

Palette with roles, not decoration

Ink

Signal Blue

Deep Navy

Sky Wash

Studio Wash

Paper

Primary horizontal

Stacked mark

Monochrome

Wordmark only

Discovery & Audit

Mark Exploration

System Handoff

Product UI chrome

Pitch decks

Social & ads

Stationery & docs

Packaging & merch

Faster UI shipping

Brand consistency

Design QA reduced

Position & audit

Mark exploration

System build

Apply & handoff

01What is included in a brand identity engagement?

02Do you redesign existing brands or only create new ones?

03How does brand identity connect to product UI?

04How long does a brand identity project take?

05Will you deliver files our team can actually use?

UI/UX Design & Creative

Design Systems

Prototyping & Wireframes

Get In Touch

Start project.We'd love to help.

Start project.
We'd love to help.